60% of products are cheaper in the UAE than on Amazon

Pricena compared prices of 10,000 products across 13 shopping categories and more than 60 online stores in the UAE with Amazon. Our findings show that 60% of products can be bought cheaper in the UAE than on Amazon, with an average price difference of 250 AED.

Categories such as perfumes and office supplies were most competitive locally, where 75%-80% of products were sold cheaper in the UAE than on Amazon. Online stores in UAE also had better prices across popular electronics categories such as phones, tablets and gaming, where around 65% of products were sold cheaper. Amazon, on the other hand, wins on categories such as wearables and laptops, where 60-65% of products are sold cheaper. Categories such as watches, cameras and audio show a tie between local stores and Amazon.

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